The rate of technology adoption has witnessed a tremendous upsurge in the last couple of years. Modern technology solutions today empower businesses to strengthen the very foundation of their business while also aiding them in meeting their digital transformation goals and objectives.
But despite the impact technology can have on an organization’s bottom line, several enterprises fail to measure the ROI of tech investment. This, in turn, prevents them from gauging whether their technology investment has a tangible impact on their revenues, productivity, and operational efficiencies.