Microsoft Dynamics CRM is a business solution designed to reduce costs and increase profitability by solidifying customer satisfaction and loyalty. It brings together information from all data sources within an organization to give a holistic view of each customer in real time. This allows marketing and sales people to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.
Here's a quick overview of the topics discussed in the webinar:
- What is CRM?
- Why do companies need it
- Features and coverage areas of CRM
- Business anywhere
- Real-life business cases
- Implementation next steps
